The Social Analytics Consortium (SAC) is an endeavor that seeks to build collaborations and strengthen bonds between analytics related centers and labs at various universities in the United States. The idea was conceived by a group of researchers at Ohio University, Illinois State University, Clemson University, University of Tennessee Knoxville, and the University of Akron, who had already been actively running social analytics labs.
Social media analytics is a relatively new field that is very interdisciplinary in nature. The pervasive use of social media has resulted in the need to gather, assess, and make sense of large amounts of data (big data) to tell a story. Business are organizations are increasingly trying to make sense of their data so that they can make better decisions.
Collaboration between prominent social analytics centers was the need of the hour and has resulted in the formation of SAC.